Eschborn, November 2026. Best Western Hotels & Resorts is one of the most attractive hotel brands for business and frequent travelers when it comes to value for money. In this year’s Business Traveller Awards, the brand was voted number one in the category “Best Value-for-Money Hotel Brand in the DACH Region.” Best Western Hotels & Resorts also secured first place in the same category in North America. The brand is part of the international WorldHotels portfolio, which brings together a variety of hotel concepts and guest experiences under one umbrella.
A Focus on Quality and Reliability
For Best Western Hotels & Resorts, this award reflects the brand’s positioning: offering a balanced combination of quality, comfort, and value, along with a reliable hotel experience for both business and leisure travelers. At the same time, the independently operated hotels combine the standards of an international brand with their own distinctive local character.
“Particularly for business travelers, the balance between price and the level of service provided is an important factor. We are therefore especially pleased that Best Western ranks first in the perception of the readers. This award is a wonderful confirmation of our brand positioning and, above all, a recognition of our hotels and their teams,” says Carmen Dücker, CEO, WorldHotels Central Europe.
The Business Traveller Awards honor brands from the international travel industry each year. Regional winners are determined through a global reader survey conducted by the travel magazine Business Traveller. In this year’s voting, more than 85,000 votes were cast across all regions worldwide.
For more information, visit worldhotels-inside.de | Best Western | WorldHotels.com |
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